Killer Cereal

During one of our first shopping trips to a local supermarket we were somewhat surprised to find that a lot of breakfast cereals here feature chocolate. While it may be normal in North America for chocolate to be part of sugary cereals, usually marketed to kids, here chocolate is even included in so-called “healthier” cereals. An extreme case is the cereal All-Bran, arguably the most austere and health-conscious mainstream cereal on North American supermarket shelves, which can be purchased here in a “Choco-Flakes” version. Chocolate-covered bran flakes? Just another reason we love this place.